Client as Freelancer
Adaptive Green wanted to create a website that would differentiate them from their competitors. Being a relatively modern service that requires a long-term relationship with clients, the goal was to build an informative site that start with the best first impression that ultimately directed users to submit a proposal.
By understanding Adaptive Green's business process, I drafted a user journey based on their target audience. I used custom images to create credibility and made all the pages accessible from multiple points, with a unique call-to-action on each page that would lead users to another consequent page of the sitemap.