Disc Disease Solutions

Designed at Night Owls


DDS wanted to differentiate themselves from competitors selling "copy-cat" products at lower prices. Night Owls created a campaign to market DDS as the only decompression belt company scientifically engineered and proven to treat back pain.

UX/UI Design

I designed a clean and sterile site that drew more impact and attention to call-to-actions and product images. The designs were geared towards providing an informational page for each product, validating the high price point. Despite the heavy content, I also created a funnel that was easy for purchasers to check out and cross browse.


With the primary goal of presenting each product as a solution for a common ailment, I worked with DDS to create direct and catchy copy that would resonate with its consumers.