Mel Robbins

Designed at Night Owls


Mel Robbins paired up with Night Owls to create a personalized website that would tell her story to connect her with international fans online. The site would act as a free content platform to nurture existing fans, an emotional tell-all to potential new fans, and an entry point to organize inbound speaking engagements.

UX/UI Design

With the goal of supporting and growing Mel Robbins' existing subscribers, I designed a website that portrayed her bold and loud personality. I implemented sections with impactful imagery and language for users to engage with her existing social media brands from the site. This would create an endless hub for content that can be easily browsed from any social platform and urge users to subscribe.